Framework to sell item in online market plave in Indonesia

Andi Nugroho, Eliyani Eliyani

Abstract


Online market place has expanded widely, such as Tokedia, Bukalapak, F Things, Shopee, and many others. The purpose of this paper is how to market goods that will be sold with or without costs to market them, through the online market place Tokopedia. Noteworthy is the technique of taking photos of goods to be sold, sentences that can attract customers, competitive prices, finding a trusted and inexpensive wholesale or agent place, and finally using a digital marketing framework technique. Through digital marketing and edited photographs, the framework can be known buyer interest and can increase product sales by looking at the tendency of buyers to buy the desired item. Market place applications can provide a place to sell products without making it difficult for sellers and buyers to use them. Market place can increase income for the seller without having to create an e-commerce application and without having to think about the payment method in the market place application. This is what makes it easier for sellers to use the market place application.


Full Text:

PDF

References


Y. Wang, “Framework of evaluating E-Commerce based on business process,” IC4E 2010 - 2010 Int. Conf. e-Education, e-Business, e-Management e-Learning, pp. 499–501, 2010.

H. Kotian and B. B. Meshram, “A framework for quality management of e-commerce websites,” 2017 Int. Conf. Nascent Technol. Eng. ICNTE 2017 - Proc., 2017.

R. Ostlere, “Online marketing,” The Actor’s Career Bible, no. September, pp. 783–792, 2019.

D. K. Gangeshwer, “E-Commerce or Internet Marketing: A Business Review from Indian Context,” Int. J. u- e- Serv. Sci. Technol., vol. 6, no. 6, pp. 187–194, 2013.

C. Y. Li and Y. C. Ku, “The power of a thumbs-up: Will e-commerce switch to social commerce?,” Inf. Manag., vol. 55, no. 3, pp. 340–357, 2018.

M. B. Goldstein, R. Young, and R. Bergmann, Digital photography., vol. 24, no. 4. 2007.

A. Weilenmann and T. Hillman, “Selfies in the wild: Studying selfie photography as a local practice,” Mob. Media Commun., vol. 8, no. 1, pp. 42–61, 2020.

L. Chen and C. W. Holsapple, “E-business adoption research: State of the art,” J. Electron. Commer. Res., vol. 14, no. 3, pp. 279–286, 2013.

D. L. Paris, M. Bahari, and N. A. Iahad, “Business-to-customer (B2C) Electronic Commerce: An implementation process view,” 2016 3rd Int. Conf. Comput. Inf. Sci. ICCOINS 2016 - Proc., pp. 19–24, 2016.

M. S. Kbugaumila, S. Lushakuzi, D. Ph, and J. E. Mtui, “E-Commerce : An Overview of Adoption and Its Effective Implementation,” Int. J. Bus. Soc. Sci., vol. 7, no. 4, pp. 243–252, 2016.

M. Sorrentino and K. Passerini, “Evaluating public programs implementation: An exploratory case study,” Int. J. Electron. Gov. Res., vol. 6, no. 3, pp. 1–13, 2010.

A. Panya, “Based on Consumer ’ s Viewpoint in Thailand,” ieee, pp. 271–276, 2014.

V. Khoo, A. Ahmi, and R. A. J. Saad, “A comprehensive review on e-commerce research,” AIP Conf. Proc., vol. 2016, no. October, 2018.

Z. Liu and Z. Li, “A blockchain-based framework of cross-border e-commerce supply chain,” Int. J. Inf. Manage., vol. 52, no. March, p. 102059, 2020.

M. Nashar, A. H. Dp, and R. D. Parashakti, “E COMMERCE, ECONOMIC GROWTH AND GROSS DOMESTIC PRODUCT TO THE DEMAND FOR DELIVERY GOODS (Case study on PT. Pos Indonesia Tangerang),” Int. J. Organ. Innov., vol. 12, no. May 2017, pp. 106–119, 2019.

P. K. Kannan and H. “Alice” Li, “Digital marketing: A framework, review and research agenda,” Int. J. Res. Mark., vol. 34, no. 1, pp. 22–45, 2017.

N. K. Fajar and P. I. Sandhyaduhita, “Supporting factors of sellers’ reputation in e-marketplace: A case of Indonesia,” 2016 Int. Conf. Adv. Comput. Sci. Inf. Syst. ICACSIS 2016, pp. 215–220, 2017.

S. Sfenrianto, T. Wijaya, and G. Wang, “Assessing the buyer trust and satisfaction factors in the E-marketplace,” J. Theor. Appl. Electron. Commer. Res., vol. 13, no. 2, pp. 43–57, 2018.

Sfenrianto, I. Oliver, A. Christiano, and M. P. Mulani, “Impact of E-service on customer loyalty in marketplace in Indonesia,” J. Theor. Appl. Inf. Technol., vol. 96, no. 20, pp. 6795–6805, 2018.


Refbacks

  • There are currently no refbacks.


Abava  Кибербезопасность MoNeTec 2024

ISSN: 2307-8162