The Success of Startups Through Digital Transformation

Lisa Savey, Yousef Ibrahim Daradkeh, Luis Borges Gouveia


Digital transformation and startups are strongly emerging terms in today’s organizational world. This paper aims to identify the main factors of success of startups through this digital transformation. The paper starts by defining what is digital transformation and how it works in order to fully understand what it is. For years, startups have found their place in business world by disrupting market. The question is to understand what is the difference between startups and more traditionally companies, according to their strategy, management, or organization. However, the digital transformation can meet some limitations,   that find mention at the end of this paper. The paper allows to understand why startups can have a clear advantage through digital transformation. 

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